The fairytale story of Iceland appears to have heavily boosted the Euro 2016 viewership according to the figures released by UEFA. Real Madrid superstar Cristiano Ronaldo also winning his first major international title may have also played its part. The Euro 2016 concluded in the summer with Portugal lifting the title.
It was one of the several unexpected events that unfolded in France. Wales were able to reach the semifinals of the tournament in incredible circumstances, but an even bigger surprise was Iceland reaching the quarter-finals of the competition.